Herrajes Los Halcones
The unit that manufactures — and that needed a brand worthy of the product coming out of the plant.
Grupo Home Market · Buenos Aires
And the day-to-day content
Furniture industry
The other 80 is Home Market
A factory with its own product, presenting itself with no presence in the industry. And with nowhere to show it.
The B2B buyer doesn't arrive through an Instagram story. They arrive looking for trust: that the factory exists, that the catalog is clear and that there's someone to talk to. That called for two things —a serious identity and a site to hold it up— and nothing more than that.
The site is deliberately simple. Nothing more was needed: it has to load fast, say what's manufactured and open a conversation.
A single page, the new brand applied and the catalog in view. Enough for a buyer to understand what's manufactured and write in.
With the brand closed, the content enters the same workflow as Home Market: same calendar, same production, different tone. Here we talk about manufacturing, not decoration.
Two brands from the same owner don't have to look alike.
Sharing a client, a calendar and a team doesn't mean sharing a tone. Los Halcones talks to a carpenter who buys in volume; Home Market, to someone putting together their kitchen. Holding both voices in parallel, every month, is the part of the work you don't see.
A B2B brand that doesn't look like what it makes?
Identity, site and the content that keeps them alive.